30 November, 2021
2 months
We are Looking for a Marketing Specialist to the SPE Moscow Office

We invite you to take part in the competition for this position opened in the SPE Moscow Office!

Role:

  • To manage all aspects of event marketing for SPE in Russia
  • To manage the marketing campaign for the SPE Annual Russian Petroleum Technology Conference
  • Working directly with regional and global marketing staff to provide input to overall marketing best practices and strategies
  • Work in close collaboration with the events team in the Russian office
  • Ensure regional marketing activities are in line with global SPE brand guidelines
  • Managing regional email campaigns
  • Creation of event and membership marketing copy and translation of information into English
  • Results-driven and have the commercial acumen to optimise performance, identify new opportunities and maximise ROI using data and analytics.

Main Responsibilities:

  • Develop and implement effective event marketing across all channels including websites, email, print, social media, PR, video, paid advertising and PPC.
  • Management and production of the design and event collateral
  • Work with key media and association partners to secure valuable external promotion
  • Create marketing assets and materials which includes copywriting, editing and proofing marketing materials for all channels and mediums.
  • Managing the marketing budgets including tracking of committed and actual expenditures
  • Support content-led marketing campaigns which consists of creating and repurposing valuable, relevant, and consistent content to enhance engagement and raise awareness.
  • Website management for RPTC and the regional website conference pages
  • To develop organic and paid social media campaigns across LinkedIn, Instagram and Facebook
  • Assist the Sales Manager with support of creating sponsorship and exhibition marketing materials.
  • Assist the membership team with the creation of marketing collateral and copy for regional and membership campaigns
  • Analyse the performance and success of all tracked and measurable marketing campaigns and support making recommendations for future activity.
  • Manage digital advertising including Google and Yandex AdWords for the region.
  • Build excellent relationships with event project teams and proactively communicate marketing progress.
  • Develop and manage relationships with international stakeholders including teams in the UK, US and Dubai.
  • Sustain strong working relationships with external stakeholders, including partner organisations and design agencies.
  • On-site support if required
  • To work with the Marketing Manager to support and perform other duties as required.

Experience and Skills:

  • 2-3 years previous experience in a similar position, with a degree in marketing or similar field. Solid understanding of the events and digital media landscape.
  • Demonstrable experience in marketing campaign planning including excellent project management skills and end to end event planning within budget.
  • Experience of using analytics and reporting to measure campaign results and action optimisations.
  • Experience of delivering content marketing campaigns including repurposing and writing compelling content.
  • Strong written and verbal English and Russian communication required as all event collateral is required to be in both languages.
  • Experience with Marketo, InDesign, Photoshop, LinkedIn, Hippo and ASP CMS, digital asset management systems, tableau or similar would prove advantageous – extremely desirable.
  • Previous experience working for a not-for-profit organisation or events agency (desirable).

Attributes:

  • Results-driven and a strong focus on commercial success
  • Excellent organisational and time management skills
  • Strong interpersonal skills, working autonomously and as a team
  • Ability to build and foster excellent relationships with business stakeholders of all levels
  • Ability to use own initiative whilst working to tight deadlines in a demanding environment.

Contact Information:

Please send us your CV and Cover Letter at spemos@spe.org.